The Wine Net in Tel Aviv: the demand for Italian wine in Israel is considerably high
From November 18th to 21st 2019 we were in Tel Aviv, one of the largest nerve centers of the State of Israel, and we were happy to see that the demand for Italian wine is wide and makes the country a very promising market for our network.
As representatives of 5 of the most famous Italian wine-growing regions, we have conveyed our message to Israeli consumers, who are still not fully informed on Italian typicality but very curious. Presenting ourselves together was essential, it gave us the right visibility to be able to talk about our products and our territories. During the week we discovered that a positive entry key is the relationship with the local gastronomy, and not only that, in fact the combination with the dishes seems to be a good way to get in touch with consumers, generally fascinated by everything which ranks as Made in Italy.