The Wine Net from South America to South East Asia: the long journey of Italian excellence
Starting from September 27th in South Korea, to September 30th – October 3rd in Vietnam: thanks to the Wine Meridian b2b event in partnership with Unexpected Italian, The Wine Net brings together the 6 Italian cooperatives in Seoul, Ho Chi Minh and Hanoi
This time the destination was South East Asia, a journey to discover the markets of South Korea and its thrilling capital, Seoul, and Vietnam, in its two most important cities: Ho Chi Minh and Hanoi.
Thanks to the tour organized by Wine Meridian and Unexpected Italian, Cantina Pertinace, Cantina Valpolicella Negrar, Cantina Vignaioli del Morellino di Scansano, Cantina Frentana, Val D’Oca and CVA Canicattì were able to meet buyers, media operators, restaurateurs and wine lovers, and carry forward a message made of union and courage to bring the Italian wine tradition into contact with the palates of the emerging Eastern markets.
South Korea – Seoul
A b2b that, as the name of Unexpected Italian suggests, turned out to be an unexpected surprise. The cooperatives of the 5 Italian wine regions of excellence (Piedmont, Veneto, Tuscany, Abruzzo and Sicily) have met a group of curious sector operators, already prepared on average for wine in Italy, most were in fact aware of many denominations and various Italian native vines. Some extra infos: South Korea is around 52 million inhabitants, with an average per capita income of nearly 37,000 dollars a year. The wine market in this country has a value of 47 million US dollars, and the quantity of Italian wine imported is equal to 6.1 million liters, which fall within the 37.9 million liters of total wine imported into South Korea (Source: Farnesina, ICE, Export Wine Guide 2019).
Vietnam – Ho Chi Minh, Hanoi
First stop in Ho Chi Minh City, the most populous center of Vietnam, on September 30, 2019, and then Hanoi, on October 3, 2019: two stages that saw the producers of the cooperatives engaged in meetings “meet and taste”, where they have met the operators present and listened to their observations and requests. In both cities the network has had noteworthy visibility, through two special masterclasses where each cooperative has tasted its “workhorse” to train participants on the Italian specialties of each region.
“We are very surprised about the success of the two eastern stages we attended. These are markets to be observed carefully, where we have had the opportunity to establish an important dialogue with the members of the sectors of both countries. Our message arrived strong and clear: presenting ourselves together means embracing excellence, emotions and tradition, a story that our 5 regions know very well ”, said members of The Wine Net network.